DEVELOPING A COMMUNICATIONS PLAN FOR THE USAID SUPPORTED ‘SEA’ INITIATIVE.

The Indonesia Sustainable Ecosystems Advanced (SEA) Project is a five-year program that supports the Government of Indonesia to conserve biological diversity and improve the governance of marine resources at local, district, provincial and national levels. The communications plan will support this multi-partner initiative through the development of (i) an internal communications strategy (to ensure systematic coordination and communication processes within and between SEA project staff and primary sub-contractors); and (ii) an external communications framework to promote behavior change and adoption of sustainable management measures through the use of best practice approaches for identifying key target audiences, developing messaging utilizing baseline knowledge, skills, attitude and behavior assessments and strategic development of tailored communication techniques.